The last year 2020, may have thrown your business, but we are going to show you how to knock your marketing strategy out of the park in 2021. After this article, you’ll know exactly what you need to do to explode your marketing results and position your business to WIN.
We are pretty sure, there are hundreds of articles on the internet right now, discussing post-pandemic trends in the marketing world but just knowing about these trends isn’t enough. The information doesn’t grow your business, the application does. The scope of internet marketing in 2021 is huge in the future.
And that’s why I’m not just going to tell you which techniques are trending. But I’m also going to give you actionable steps so that you can apply them immediately. The scope of digital marketing in the future is booming for all. If you’re ready to hit the accelerator on your business strap in, it’s going to be a fun ride. Let’s go!
We are going to show you three marketing trends to boost your brand presence,
Traffic, and sales in 2021. We are going to explain the steps you need to take to connect more effectively with your customer in today’s market, tell you why it’s important, and show you exactly how to do it.
As a marketer and entrepreneur, we know the impact that the pandemic has had on small businesses and startups like yours. Since March 2020, 100,000 businesses have permanently closed, and some of your favorite businesses may not exist by the end of this year. But the scope of digital marketing in India is boosting in 2020 and in 2021 too.
It’s a scary situation and you’re not alone. Over the last month, I’ve felt the anxiety of my own clients when they talk about their outlook for next year. And in this article, we are going to show you how I’m leveraging today’s market trends to completely
1.Rebuild their marketing approach
If you want to grow your marketing results in 2021, the first thing you need to do is perform customer analysis and reassess who your customer is today. We’ve all been through a lot over the past year, and many of us are different people with totally different situations than we were just one year ago. Instead of covid, the digital marketing scope and salary in India is increasing.
The problems your customers faced previously to COVID may not be the same challenges that they face today. For example, if your brand sells business formal clothing, it would have been smart in 2019 to promote images of people at business meetings or corporate events wearing your brand. But since we aren’t back to doing face-to-face meetings yet, your old marketing message probably wouldn’t be relevant today.
If you want to reach more customers, now is the time to connect deeply with them, learn about their challenges, and assess their frustrations. Find out how their lives have changed, and how their purchasing habits have changed along with it. If you analyze your customer well enough, you will likely find new ways to promote your product, to fit directly with what their needs are TODAY.
Now that you know what to do, let me explain how to do it. And this one is easy because the nature and scope of digital marketing are booming and if you want to know who your customer is today.
YOU CAN JUST ASK
You can run customer interviews or launch a survey to get direct answers to your questions. Or you can find groups on social media where your customers already communicate frequently and read their posts to learn more about their thoughts.
We’ll talk more about social media later in the article. The point is, find your customer, find out who they are, and shift your marketing focus to address who they are TODAY.
2. Improve your marketing strategy
The second trend you should focus on in 2021. If you want to improve your marketing strategy is increasing your online video content. It doesn’t matter whether you cut hair or build cars, if you want people to see your product or service, then you should provide them with quality visuals on the platforms where they are the most active.
Without a doubt, the video has become our preferred way to consume content and the pandemic has only heightened our demand for video. Consider this, around 50% of adults spend more time on social media platforms today. Then they did before the COVID outbreak, and 39% are watching more videos now than they did previously. The covid situation increases the scope of digital marketing in Canada too.
Some studies report that by the end of 2021, the average person will spend more than 100 minutes per day, watching videos online. And what are they watching? Well, they’re watching all types of things – but what they should be watching is an engaging video from YOUR brand.
Producing great video content doesn’t have to be challenging or expensive. From explainer videos to promo videos, product showcases to video testimonials. There are many ways that you can take advantage of video content to show off your business, your product, or even YOU as the face of your brand.
For the sake of time, we won’t go into all the details of how to create a video content marketing strategy, shoot videos, and promote them, because really strategies will differ based on things like your industry, your budget, and your resources.
But what we will tell you is, if you want to know how video is working for your industry, find your biggest competitor and look at what type of video content they’re producing? how often they’re posting?. What type of videos is getting engagements? and how they’re leveraging those videos for more traffic and sales?.
If you analyze their strategy, you’ll likely find hidden insights that will give you an idea of what’s working and what’s not. And here’s the key – your video doesn’t need to be a cinematic film with a little bit of research,
You can easily learn how to capture quality video right from your smartphone. As we already told you that we’d speak a little bit more about social media because really, social media and video content are like cereal and milk.
Sure, they’re fine apart, but when you put them together. That’s when the heavens really open up. Before you start promoting your video content, you have to determine which platforms your customers are actually using. Every social media platform has its own personality, its own rules, and its own culture. The scope of digital marketing in a global era is booming via video Content.
Things that are acceptable on Twitter, might get you cussed out on Reddit. For business-related videos, LinkedIn might be the best platform to promote, while Instagram might be perfect for a company that sells super visual products like apparel or some cool widget, or a visual service like luxury real estate sales for instance.
There’s one major tip that I can give you about promoting your videos, it’s this, find your platform and take advantage of it. Video content strategies often fall flat because an entrepreneur put too much energy into too many platforms, instead of just concentrating on the one that works.
Coming up, we’re going to discuss a way to immediately showcase your products and services to new markets, and then, we’ll give you a bonus tip that helped one of my customers double their digital traffic during the COVID pandemic.
But before we get there, if you’re looking for tips and tutorials, so you can grow your business exponentially, read this article and other articles on this website, like How To Make Money On The Internet?. And if you’ve tested a new marketing strategy that boosted your traffic. Let us know about it in the comments below, and maybe we’ll detail it more in our next article.
If video content isn’t already a part of your marketing strategy, then tomorrow, you should be thinking about how you can incorporate it with your brand. And if you’re already winning with video today, then you should be thinking about how you can expand that strategy.
Because video consumption is going up – whether it’s your content being consumed or someone else’s. I probably said these 3 or 4 times already, but it’s worth me starting again – whatever fears you have about marketing in 2021, you’re not alone. And the fact that so many entrepreneurs feel just like you, presents yet another opportunity.
The third trend is the partnership. Because I feel like many times, only huge brands really take advantage of the benefits of partnerships. But especially in times like today, when many businesses are looking for solutions,
co-branding can help both companies reach new markets and increase revenue. In business, co-branding happens all the time. For example; Red Bull often partners with GoPro to sponsor different events.
Since they are both lifestyle brands, they serve a very similar market with two products that don’t compete with each other. Apple and MasterCard partnered on a project which eventually became Apple Pay. So, every time you see someone swipe their iPhone across a credit card terminal that’s partnerships in action.
And of course, there’s the one partnership that changed the world. In fact, this is probably my favorite partnership in history. The Dorito Taco. Partnerships don’t have to result in new products. They can be advertising exchanges where we add each other’s brands to our email, newsletters, or even some sort of co-branded webinar.
It could even be a discount given to your partner’s customers for your products or some other type of co-marketing opportunity. Really the possibilities with partnerships are endless, but before you go trying to create the next Darito Taco, there are three things that you should ask: First, are there any businesses that serve your market with a non-competitive product?
Think about GoPro and Red Bull. They both target extreme athletes, but GoPro’s cameras are no threat to Red Bull’s energy drinks. Once you’ve found a potential partner, you should determine how both of you can benefit from one another -whether that’s by way of a product bundle, a co-branded product, a virtual event, or something else. Just remember, it’s only a partnership if it benefits both parties.
Finally, you should figure out what is the best way to reach the founder or decision-maker at the brand, and what can you do to persuade them to accept your partnership proposal? So, we’ve told you that we’ll give you a bonus tip, and this is a strategy that I use to help a client double their business during COVID – and its one that I know will benefit your business too.
For the sake of confidentiality, I won’t tell you the name of my client or the service they sell. Because if we told you the service, you’d probably know exactly who the client is. Anyways. Like many of you, our clients saw their sales drop immediately when COVID hit and customer acquisition was cut in half just like that.
So instead of focusing on acquisition, we focused on retention and referrals. The idea was to retain our current clients and convince them to refer us to their networks. We pushed deals and discounts out to all their existing customers, we had customer service agents reaching out simply just to thank them for being a customer.
We even offered the biggest referral discount that they’ve ever offered before, and we gave major discounts to customers for upgrading their packages. In other words, instead of trying to get more customers, we focused on the ones that they already had and not only did they increase their revenue that month they doubled it.